Posted on December 10, 2009 by Chris Talbott
As Diane Lane was wrapping up her radio media tour, I was arriving at the Rachael Ray Show for another Heifer holiday moment. When we learned long-time Heifer donor Mary Steenburgen would be promoting her new movie “Did You Hear About the Morgans?” we went into action, coordinating with Mary, her assistant and PR team to get some additional coverage for Heifer. Since Rachael Ray is also a loyal donor, this one was easy, they tag-teamed Heifer’s story in a powerful segment about meaningful holiday gifts.
As a bonus, Mary fit in a shout-out to Heifer in another appearance that day on The Jimmy Fallon Show:
That’s what can happen when a good cause has good friends with access to mass media!