This September, Cause Effect Agency partnered with HeadCount, an organization dedicated to voter registration. We enlisted a number of actors and comics to remind their Facebook and Twitter followers to register to vote on National Voter Registration Day, through a brilliant online app. Cause Effect Agency helped secure participation from Edward Norton, George Lopez, Sarah Silverman, Susan Sarandon, Shay Mitchell, Eva Amurri Martino, Serinda Swan, Jimmi Simpson, Laurie Holden, Norman Reedus, and W. Kamau Bell and his colleagues at Totally Biased.
The campaign was a massive success, registering 40,000 new voters in a single day! Thanks to this group of tremendous talent for lending their voices to bring more voices into our democratic system.